How Reevi counts importers

The numbers come from customs records (Bill of Lading and customs declarations) licensed from a commercial trade-data provider and read through Reevol Business Data. For each page we ask for one product, defined by the 6-digit HS 2022 codes shown on the page, into one country, and publish the totals the provider returns. We publish totals only: company names, contacts and individual shipments are not shown.

Companies on record

Distinct buying companies in the records, as deduplicated by the provider. A company can appear under two spellings or be merged with another; the provider does not publish its matching rules.

Shipments

Shipment records as counted by the provider, one per Bill of Lading or declaration line. One physical consignment can produce more than one record.

Declared value

The value declared on those records, converted to US dollars by the provider. Some records carry no value; those rows show “Not reported”.

Exporters shipping here

Distinct exporting companies in the same records, as deduplicated by the provider.

Origins

The countries the provider attributes the shipments to. On mirror pages these are the countries whose export records name the buyer.

We have not audited these definitions independently. Where the provider leaves a field empty, the page shows it as missing rather than zero.

Import records: for some markets, the provider supplies company-level records filed in the market itself. In this data that includes the United States, the United Kingdom, India, Vietnam, Indonesia, Turkey, Mexico, Brazil and Chile.

Mirror records: for other markets, including the EU countries, Japan, Malaysia, Singapore and the Gulf states, the provider supplies the records of the exporting countries instead. A German company appears because an exporter in India or Vietnam declared a shipment to it. Shipments from exporting countries whose records are not in this data are not included, and no records from China are in it. On mirror pages the origin column therefore shows the exporting country that reported the shipment.

The two kinds measure different things, so their counts are not comparable market sizes. Every market is labelled with its record type, and tables never rank or add one kind against the other.

The provider does not state the period its records cover, and it may differ between markets. Pages therefore claim no period. They show “last changed”, the date the numbers last moved at one of our monthly readings. From the second reading on, a page shows the count at each reading. Those changes can come from new trade, backfilled records or changes in the provider's coverage, so they are not a measure of market growth.

A market page is indexed only when it shows at least 20 companies and 40shipments on record. Mirror-record pages are indexed only for food and agricultural goods (HS chapters 01 to 24), and only when the product's main supplier appears in the page's records. The main supplier is the exporting country with the most declared value across the product's import-record markets. For other goods, including textiles, minerals and manufactured products, exporting countries whose records are not in this data (China among them) carry much of the trade, so the page would read as the whole market when it is not. Such pages still open, with the reason shown.

Products and countries come from fixed lists of what Reevi's users export and where they sell. Every HS code is checked against the HS 2022 nomenclature, and no code is used by two products. Totals across countries add up the country counts, so a company that imports into two countries counts once in each; shares are computed against the total shown on the same page.

Quote a page as: Reevi buyer market data, [product] importers in [country], last changed [date], [import or mirror] records, with the page link. The numbers describe recorded trade, not demand, intent or creditworthiness. Check a buyer before you ship; Reevi checks that each company it suggests has a working website and explains why it fits.

Found a number that looks wrong? Use the “Report an issue” button on the page and we will check it against the source.

• 10 Nov 2026.Pages show exporters, the full origin table with values, and when the numbers last changed. Import-record and mirror-record markets are listed separately. Mirror pages are indexed only for food and agricultural goods that include the product's main supplier. LED lamps now cover HS 853952 only.
• 5 Oct 2026. First buyer market pages: 32 products in 10 markets.

Maintained by the Reevi data team at Reevol.